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February 14, 2014
Armani Considers Flagship Hotel and Store in London, Soho
The luxury fashion brand Armani is looking at the former Foyles store at 111-1117 Charing Cross Road, to house a 100 key hotel and flagship retail store.
The interest marks a daring move for a luxury fashion brand as most are more comfortable on Mount Street, Bond Street, Brompton Road, Sloane Street and Regent Street but marks another big regeneration step for The Soho Estate.
The fashion house follows Bulgari who launched their hotel and residences in Knightsbridge in 2012. Armani has already opened hotels in Dubai and Milan.
Armani Hotel Dubai Lobby
Armani Hotel Suite Milano
Entrance Armani Hotel Dubai
Armani Hotel Milan Bathroom