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September 15, 2010
Area Profile: Holland Park
Holland Park as a residential area is roughly the located in a crescent around the northwest corner of the park from which it derives its name. It is bordered by Earls Court to the south, Notting Hill and Kensington to the east, West Kensington to the west and North Kensington to the north. Though the area acts as a buffer between the higher end part of Kensington and its less desirable relatives, Holland Park finds a way to avoid its lower end neighbours and connect itself with the luxurious ones to the east.
Part of the area’s success in that endeavour, and indeed of its charm altogether, is in the park it encompasses. Holland Park is a far more remote and leafy park than any other park in the area. Holland Park is much more the haven for non-city-people than the more popular Hyde Park, and less crowded. Many of the Victorian mansions have been split into flats but some are still available as substantial, and even detached, houses. Prices will be consistently around £900 to £1200 per square foot, with the odd house going above that to £1600 or even £2000. The lower price, though, tends to produce larger properties rather than smaller transactions. Properties will add the gardens tree-lined streets and other niceties otherwise lost in much of central London.
Look for prices in the area to expand in the coming years, mainly due to the growth around the area. Aside from the continued prosperity of Kensington and Notting Hill, the new Westfield shopping centre in nearby Shepherd’s bush should improve prices in the area. The new luxury mall will place Holland Park directly in between the high end retail spots of Knightsbridge and Shepherd’s Bush, perfect for those who want to be close but not overwhelmed by luxury retail.
The normal residents of Holland Park are wealthy families who find the area a nice alternative to other prime central locations as it provides more peace and space than its neighbours while still having the convenience and style of prime London. Since the central line runs through Holland Park, it is easy for finance workers to commute to and from the City. For those who want to be in a central and fashionable area, but also want to have more space and peace, Holland Park offers a convenient compromise.